News

• India’s YouTube obsession is turning rural villages into creator hotspots
• Creators are making premium shows on their channels, so Spotter is giving them their own upfront

  Creators like MrBeast and Colin & Samir will pitch programming to advertisers at an upfront event called the Spotter Showcase.

  
• MrBeast’s investor pitch deck shows why he’s shifting his focus to Beast Industries

  MrBeast's leaked investor deck shows that his Feastables business makes more money than his YouTube videos.

  
• Best Buy will make creator storefronts its new points of sale

  Best Buy is working with influencers to establish digital storefronts that will connect the retailer to the creator economy.

  
• Washington’s attempted ban is helping TikTok Shop become big business in Mexico
• Top 5 Branded Videos of the Week: MrBeast, Elon Musk, alien bugs
• Instagram is sliding into your DMs with 20 new features
• Sidemen soccer match raises £4.7 million for charity, cements its legacy as top-tier creator entertainment
• Have you heard? iShowSpeed the soccer pundit, payday for fake Tom Cruise, and TikTok telenovelas
• Trump may give TikTok another reprieve. Will a deal ever get done?
• Kick creates fund to pay developers who use its API to make third-party tools
• As an “economic blackout” targets Amazon, Twitch gets caught in the middle