News

• Top 5 Branded Videos of the Week: Welcome the dollhouse of horror
• Have you heard? BuzzFeed bets $10 million on BFIsland while TikTok colonizes YouTube Shorts

  As TikTok users attempt to "colonize" YouTube Shorts, BuzzFeed is making a big investment in a new social platform.

  
• More than half of Americans over the age of 11 have watched a video podcast

  The latest edition of Edison Research's Infinite Dial report found that podcasts have reached an unprecedented level of saturation in the United States.

  
• After generating billions of monthly views, Toys and Colors lands Sesame Street collab

  Sesame Street is teaming up with pocket.watch's Toys and Colors for a collab that will reach millions of children.

  
• Promotion for ‘A Minecraft Movie’ hasn’t featured many creators. Enter Quackity.
• YouTube is introducing influencer marketers to the new-and-improved BrandConnect
• Are you ready for this JellyJelly? Venmo co-founder’s new app is TikTok meets BeReal with a memecoin twist.
• ADHD is a popular self-diagnosis on TikTok, but mental health patients don’t always prioritize accuracy
• India’s government is giving a $1 billion boost to the local creator economy
• YouTube’s End Screens can be distracting. An experimental feature lets viewers hide them.
• Bluey is the top kids’ show on streaming. Rights holder BBC is “only just getting started.”
• Lilly Singh is launching a network for South Asian YouTubers