News

• The creator economy is still growing year-over-year, but a monetization gap is emerging
• Have you heard? Speed and Jynxzi’s Fortnite tourney, TikTok’s denial, and no more Creator Clash 3

  iShowSpeed and Jynxzi announced their Fortnite tourney, TikTok denied a Reuters report, and Creator Clash 3 got cancelled.

  
• Thanks to ‘EA Sports College Football’, gamers are the new four-star recruits

  As name, image, and likeness (NIL) deals bring 'EA Sports College Football 26' to the spotlight, streamers like Bordeaux are cashing in.

  
• Parents want ads that reflect “their emotional experience as a parent,” Moonbug study finds

  A survey of parents conducted by Moonbug details the qualities those caregivers want from content and ads.

  
• Consolidation is here: The first half of 2025 saw 52 M&A deals in the creator economy
• YouTube replaces Trending tab with charts that show “micro-trends enjoyed by diverse communities”
• Top 50 Most Subscribed YouTube Channels • Week Of 07/06/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 07/06/2025
• 20 years of YouTube: In 2015, Casey Neistat revolutionized the vlog without removing his shades
• YouTube wants creators to share data with brands and potential advertisers
• Top 5 Branded Videos of the Week: Ramseyfication levels increasing (and MrBeast is here too)
• Have you heard? Pirate Software leaves Ludwig’s company while Lilly Singh’s movie gets distribution