In 2026, pocket.watch is going down the Rabbit Hole, and some of the biggest creators on YouTube and TikTok are coming with it. The family-friendly creator studio has revealed the complete cast for its upcoming Hulu variety show, and the assembled talent includes influencers like Collins Key and Sofie Dossi as well as TV vets like Josh Peck.
The first season of Rabbit Hole will be a ten-episode affair that will premiere on the U.S. version of Hulu next year. In a press release, pocket.watch describes the show’s cast as “the largest ensemble of digital stars ever brought together for a premium series.”
Previously announced cast members include Matthew Beem, Dan Rhodes, ExtraEmily, Papa Jake, Mackenzie Turner, Topper Guild, Zhong, ZHC, That’s Amazing, Jesser, The Rizzler, and AJ & Big Justice. Those creators will be joined on Hulu by Peck, Key, Dossi, EvanTube, PrettyBored, and Sydney Morgan.
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Some of those creators, such as Rhodes and EvanTube, are pocket.watch partners. Others, like Topper Guild and Zhong, regularly rank among YouTube’s most-watched channels. Collectively, the Rabbit Hole players have more than 600 million followers and subscribers.
Though Rabbit Hole is far from the first original series pocket.watch has produced, the variety show exemplifies the cross-pollination between digital and traditional media that has defined the studio since its inception. In 2017, Chris M. Williams — an established exec in the creator world — forged a partnership with former Nickelodeon President Albie Hecht. Together, Williams and Hecht planned to combine compelling, TV-style formats with social media tastemakers to create a new type of studio.
In its early days, pocket.watch traded on Hecht’s Nickelodeon legacy by teaming up with the actors and showrunners the kids’ network helped make famous. Seven years later, pocket.watch has expanded considerably (its library spans tens of thousands of creator-led videos), but Hecht and co. are still reformulating concepts that worked on TV. Rabbit Hole, which Hecht co-created alongside pocket.watch Head of Development Carin Davis, resembles another show that let an ensemble of young upstarts flex their creative muscles. I’m talking about All That, the Nickelodeon sketch show from the 90s that Hecht helped develop.
“Rabbit Hole pushes boundaries to give creators an authentic place for their work on a premium platform,” Hecht said in a statement. “Hulu is the perfect collaborator to bring this bold, first-of-its-kind series to a streaming audience and deliver an experience that truly resonates with teens as Gen Alpha ages.”
Some of those Gen Alpha consumers are set to begin high school, and as they do, their tastes will inevitably change. Since pocket.watch knows a thing or two about watching child stars grow up, it’s in a good position to work within that shifting generational culture — and Rabbit Hole is one result.
