News

• With $100 million funding round, Substack promises “better tools, broader reach, and deeper support” for creators
• Research shows that YouTube Shorts steers from viewers away from political content

  A group of researchers found that the YouTube Shorts algorithm leads viewers away from news and political content.

  
• As ‘KPop Demon Hunters’ and ‘Squid Game’ top charts, Netflix is going all-in on Korean exports

  Netflix is looking to stay ahead of other streamers and gain ground on YouTube by making South Korean culture international.

  
• YouTube is expanding a feature that lets creators “test and compare” titles and thumbnails

  Two years after announcing in-platform A/B tests and thumbnails, YouTube is expanding the experimental group for that feature.

  
• 20 years of YouTube: In 2016, some videos were more important than others
• ByteDance is challenging Meta in the virtual reality of wearable tech
• Brazil’s favorite soccer YouTuber will broadcast every match of the 2026 FIFA World Cup
• After another shutout, do creators need the Emmys?
• The fight against “unoriginal” content (including AI slop) is coming to Facebook
• Top 5 Branded Videos of the Week: Chicken Shorts and Kill Tony, with bonus Prime Day
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 07/13/2025
• Top 50 Most Subscribed YouTube Channels • Week Of 07/13/2025