News

• Top 5 Branded Videos of the Week: My brand!!!
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 12/07/2025

  Roblox is still the biggest game on YouTube in December, but games in general are the hottest short-form trend of the moment.

  
• Have you heard? PlaqueBoyMax vies for the dance track of the year while Pepsi MAX spreads holiday cheer.

  PlaqueBoyMax got a Grammy nomination, Pepsi MAX launched a holiday campaign with creators, and Netflix announced its Warner Bros acquisition.

  
• The YouTube Shorts algorithm appears to have changed to prioritize newer uploads

  A YouTube retention strategist noticed a viewership drop-off for older Shorts uploads, and the algorithm seems to be the culprit.

  
• Facebook Marketplace rings in the holiday season with curated creator collections
• TikTok Shop had a huge Black Friday weekend with $500 million of U.S. sales
• Roblox enters the world of esports with a $50,000 Creator Showdown
• Coming soon to Beast Industries: Brand-creator matchmaking, a MrBeast phone, and maybe an IPO
• Twitch recaps top trends from the 900 million hours of watch time it accrued in 2025
• NBC wants to turn the Winter Olympics into a creator spectacle. Is that what viewers want?
• Fortnite’s latest world builder is Quentin Tarantino
• As Skibidi tries to become a Hollywood franchise, some fans want to #BringBoomBack