News

• Viral Musician Poppy Slates Mainstage Performance At Inaugural VidCon Appearance
• Audible Teams With Reese Witherspoon For Its First Original Programming Slate

  If audio shows and podcasts were top of mind for attendees at last week’s NewFronts gathering, Audible has just made a supremely timely announcement.

  
• Manny ‘MUA’ Gutierrez Scores Retail Partnership With Sephora

  In what marks a major coup for beleaguered beauty vlogger Manny 'MUA' Gutierrez, the 28-year-old has landed a retail deal with Sephora.

  
• “Commerce Is Coming To The NewFronts,” Says Wavemaker’s Content Head Noah Mallin

  “Commerce is coming to the NewFronts,” says leading ad exec Noah Mallin.In an interview with Tubefilter, the head of content and experience at top ad agency Wavemaker -- which reps clients including L'Oréal, IKEA, Paramount Pictures, and Colgate-Palmolive -- said that more and more publishers are integrating commerce ventures into their presentations.

  
• Police Investigating Alleged Drugging Of Guest At Jake Paul-Hosted House Party
• Liza Koshy, James Charles, And Lilly Singh Got Coveted Invites To The Met Gala
• This Year’s Biggest NewFronts Buzzwords Were “Audio” And “Brand Safety”, Says Mindshare’s Christine Peterson
• Liza Koshy Lands Role In Alicia Keys-Produced Dance Comedy Feature ‘Work It’
• YouTube Millionaires: Ashley (aka ‘Bestdressed’) Teaches The Internet How To Do Fashion With A Combo Of “Uncensored Personality” And Expertly Crafted Videos
• Target Names Digital Vet Karyn Spencer Director Of Talent Partnerships And Influence Marketing (Exclusive)
• Meredith Adds New Shows From Katie Couric And Brandon Maxwell, Doubling Down On #SeeHer Movement
• CatCon Partners With Cats Of Instagram To Celebrate The Internet’s Greatest Cat Videos