Influencer Marketing

• Sephora Announces Third Class Of Its #SephoraSquad Beauty Influencer Program
• The Gaming Industry Generated 2 Million Sponsored Posts From 400,000 Creators This Year, Report Finds

  As esports continues to explode, drawing ever-larger audiences, brands are increasingly leaning into activations with gaming influencers. But which ones are having the most success when it comes to generating engagement and influence from sponsored content?

  
• Sponsored Influencer Posts for Black Friday/Cyber Monday Grew By 46.6% This Year

  
• Huda Beauty Increased Its Share of Influence for Sponsored Content in October

  Influencer marketing platform CreatorIQ recently released its October Share of Influence (SOI) report for the beauty industry, revealing the global beauty brands that are capturing attention and gaining--or losing--influence. For the second month in a row, Huda Beauty was the No. 1 beauty brand with an 8.57% SOI, notably higher than the No. 2 brand (Morphe Brushes with 4.95% SOI). Overall, the beauty industry generated 246K sponsored posts from 90K creators with 1K brands sponsoring content in October. 

  
• Huda Beauty Is Dominating The Makeup Industry’s Share Of Sponsored Content
• 73% Of Brands Are Upping Their Influencer Marketing Spend (Report)
• Digital Marketplace The Lobby Wants To Be “QVC Meets TikTok”