Influencer Marketing

• In the “era of efficacy,” creator marketers are making their millions work harder
• A new platform is moving creators from paid posts to the cap table

  OWM is a new platform that pairs startup founders with creators who are interesting in making deals in exchange for equity.

  
• YouTube wants creators to share data with brands and potential advertisers

  YouTube is entering into a new era of influencer marketing, and data sharing between creators and brands is one step forward.

  
• With help from FaZe Clan, the legend of Four Loko is reaching Gen Z

  FaZe Clan's partnership with Millennial icon Four Loko is helping the bold beverage brand reach Gen Z consumers.

  
• YouTube is introducing influencer marketers to the new-and-improved BrandConnect
• Publicis invests $500 million in creator-led marketing with acquisition of Influential
• The duo behind SeatGeek’s splashy creator campaigns just launched their own marketing company (Exclusive)
• Logitech Taps Rhett & Link, DrLupo, Marques Brownlee For Global Microphone Campaign
• Insights: College Sports Embraces The NIL Future With Gusto
• U.S. Influencer Marketing Spend To Surge 34% To $3.7 Billion This Year, More Than Doubling 2020’s Growth Rate (Report)
• New Norwegian Law Will Require Influencers To Disclose Retouching On Sponsored Posts
• Insights: Supreme Court Does For College Athlete-Influencers What The NCAA Would Never Do