NewFronts

• Ellen Digital Network Taps TikTok Breakout Tabitha Brown, Bretman Rock To Head Up New Web Shows
• Condé Nast Unveils Podcast Network, Tap-To-Buy Video Ad Product At First NewFronts Outing

  Still facing backlash over racism allegations from staffers and the related departure of longtime Bon Appétit editor Adam Rapoport, multimedia conglomerate Condé Nast used its first NewFronts presentation to tell advertisers it’s committed to “providing a platform for new voices, diverse content, and inclusive programming that is more representative of multicultural audiences and communities.”

  
• Snap Says It Reaches More 13 To 24-Year-Olds In The U.S. Than Facebook, Instagram, And Messenger Combined

  At its first-ever NewFronts presentation today, Snap shared fresh stats and highlighted the latest additions to its original programming slate -- on top of the originals it announced earlier this month at its second annual Partner Summit.

  
• Hulu’s NewFronts Presentation Unveils Interactive Ad Format ‘GatewayGo,’ Nielsen Ad-Targeting Integration

  YouTube isn’t the only platform doubling down on interactive ads.

  
• NewFronts Drops Final Schedule, Says 8,500 Attendees Pre-Registered For First Virtual Outing
• IAB Unveils Lineup For First-Ever Virtual NewFronts With TikTok, Snap, More
• NewFronts Unveils First Slate Of Presenters For Rescheduled Event, Which Will Tackle Coronavirus Crisis
• John Green’s Ominous Warning To Advertisers Is As Relevant Today As It Was 5 Years Ago
• The NewFronts Have Been Rescheduled For The Week Beginning June 22
• YouTube To Stream This Year’s Brandcast Due To Coronavirus, As NewFronts Recommends Other Presenters Do The Same
• IAB Reformats NewFronts Once Again With Eight-Day Event, Breakout Sessions For ‘Audio’, ‘Influencers’
• How Mattel Harnessed YouTube To Help Bring Its Iconic Barbie Character Down To Earth