Twitter

• Study Finds 72% Of Adult Internet Users Are On Facebook, Only 23% On Twitter
• Twitter Extends Publishing Network, Allows Promoted Videos, Tweets Outside Twitter

  Twitter's expanded Twitter Audience Platform (TAP) gives marketers the ability to serve up promoted tweets and videos as ads on mobile apps.

  
• Twitter Now Lets Brands Purchase “App-Install” Video Ads

  Twitter has introduced the ability for marketers to purchase and display app-install video ads.

  
• Twitter Starts Auto-Playing Videos, Vines, GIFs; Promises 100% Viewability For Ads

  On June 16, 2015, Twitter announced native videos, Vines, & GIFs would auto-play when they appear in Twitter feeds, and promised 100% viewability to brands.

  
• Twitter Explores Its Niche, Considers Branded Content Advertising Strategy On Vine
• James Gunn Revealed ‘Guardians Of The Galaxy 2’ Details Via Periscope Live Stream
• Twitter Now Lets You Embed Its Native Videos On Other Sites
• Twitter To Run Promoted Tweets On Flipboard, Yahoo! Japan
• Twitter Adds Video Capture To Its Mobile App
• Twitter Is Reportedly Considering Auto-Play Video Ad Previews
• Twitter’s Native Video Feature Will Reportedly Arrive Within A Few Weeks
• Wil & “Bil” Wheaton Promote Newcastle Scotch Ale In Twitter Video