Branded Entertainment

• Brands Bypass Agencies, Use Digital Studios To “Get Stuff Done”
• Facebook And YouTube Are “Equal Players” In Terms Of Video Ads Says Heineken Exec

  An executive from Heineken USA thinks Facebook now rivals YouTube in terms of video ad performance.

  
• What’s Trending, Ford Team Up On Another #Tubeathon For Charity

  Ford and What's Trending have teamed up once again for the 3rd annual Tube-A-Thon on December 11, 2014, to raise money for Covenant House.

  
• Tour Company Topdeck Launches “World’s First Snapchat Travel Show”

  Tour company Topdeck Travel has teamed up with YouTuber Jimmy Hill for 'Topdeck Snaps', a branded travel series debuting only on Snapchat.

  
• UK Ad Standards Watchdog Demands Disclaimers From YouTube Creators
• Old Spice’s Newest Ad Shows Fathers Delighted Their Sons Are Growing Up
• Pizza Hut Partners With Fullscreen Creators To Develop New Menu Items
• YouTube Music Awards Coming Back In 2015 Without A Live Event
• Samsung Aims To One-Up Apple With Galaxy-Exclusive Video Service App
• Ken Block Drifts Through Los Angeles In “Gymkhana Seven”
• Hulu’s Former Head Of Branded Content Has Left The Company
• Lowes’ Stop-Motion “Fix in Six” Vine Videos Teach You Quick DIY Repairs