Branded Entertainment

• Nintendo Receives Flood Of Creator Program Requests Despite Critics, Extends Approval Period
• Orabrush Team Raises $3 Million To Launch YouTube Marketing Service

  Orabrush executives Jeff Davis and Brent Rambo are applying the company's YouTube marketing skills as part of a new advertising startup called Molio.

  
• Ryan Seacrest, Kurt Hugo Schneider Music Video Joins Coke’s #MakeItHappy Campaign

  Kurt Hugo Schneider directed a music video on Ryan Seacrest's YouTube channel that supports Coca-Cola's #MakeItHappy campaign for a positive Internet.

  
• Budweiser’s Puppy Ad Tops All Super Bowl Commercials Online

  Budweiser's "Lost Dog" ad, which features a cute puppy and Clydesdale horses, topped all other Super Bowl commercials on YouTube and Hulu's Toyota AdZone.

  
• Hannah Hart, Coca-Cola Make YouTubers Read Mean Comments
• Nintendo Shares Revenue As Its Creators Program Launches Beta
• PewDiePie, Mountain Dew Host Fan Fiction Contest
• AT&T Taps YouTube, Vine Stars For Scripted Superhero Snapchat Series
• BuzzFeed, Friskies Turn ‘Dear Kitten’ Web Series Into Super Bowl TV Ad
• Nissan Enlists YouTube Dads To Promote #WithDad Super Bowl Campaign
• Marriott And Its Digital Studio Win Brand Of The Year From MIPTV
• Uproxx Debuts ‘Luminaries’, Its First Original Web Series