James Hale

• Horizon Worlds is rolling out a Reels-esque creator bonus program
• YouTube is bringing Shorts creators to Coachella

  In the leadup to Coachella, YouTube is running a sweepstakes for Shorts creators.

  
• Snap names its fifth class of Yellow accelerator startups

  Twice a year, Snap selects a handful of digital content-focused companies to receive mentorship from Snap executives, networking opportunities, and liquid capital, plus continuing guidance after the accelerator ends.

  
• Smosh taps longtime casting director Lesley Wolff to lead on-air talent

  At Smosh, Wolff will oversee the YouTube comedy group’s current cast, plus source new talent.

  
• ‘Saturday Night Live’ got Netflix to make a “short-ass movies” category
• YouTube Millionaires: Champion cheerleader Kory Little grabbed viewers’ attention with gymnastic challenges. Now he’s in the market for his own athletic center.
• Creators On The Rise: Jenna Sinatra and Will DeVane put a Gen Z spin on creating as a couple
• Reels creators say their monthly payouts have been cut by as much as 70%
• TikTok’s launching a “university” that gives creative agencies the inside scoop
• Koji taps Paul Bakaus, Google’s former head of creator relations
• Coca-Cola has a new flavor. It’s “pixel” for the metaverse.
• Twitter’s coauthor feature is a literal approach to sharing your thoughts