Geoff Weiss

• Ninja Calls ‘The Masked Singer’ Stint “The Scariest Thing I Have Ever Done”
• Caspar Lee-Founded Influencer Marketing Firm Closes $3.6 Million Funding Round

  Influencer, an influencer marketing platform co-founded by YouTuber Caspar Lee and 23-year-old entrepreneur Ben Jeffries, has closed a $3.6 million funding round. The Series A was led by U.K. venture capital firm Puma Private Equity.

  
• MTV Launches ‘Teen Code’ Spin-Off Series On Snapchat With Eva Gutowski, Jordyn Jones, More

  MTV has spun off its popular Guy Code and Girl Code television franchise into a new gender-neutral iteration aimed at teens, bowing exclusively today on Snapchat.

  
• How Mattel Harnessed YouTube To Help Bring Its Iconic Barbie Character Down To Earth

  In order to evolve and modernize the 60-year-old Barbie brand for today’s consumer, and to make her a better role model for young girls, parent company Mattel knew that it had to focus on the legendary doll's imperfections.

  
• YouTube Revamps ‘Music Foundry’ Program, Names Latest Class Of 14 Emerging Artists
• Snap Sets Series With Nikita Dragun, Bhad Bhabie, Will Launch New ‘Shows’ Page To The Right Of ‘Discover’
• Rooster Teeth Appoints Jordan Levin New GM, As Co-Founders Shift To Creatively-Focused Roles
• Levi’s CMO Jen Sey Talks Importance Of Taking A Social Stand
• UTA Adds To Burgeoning Esports Roster With Call Of Duty Star Seth ‘Scump’ Abner
• Issa Rae Takes Stake In Streamlytics, Which Lets People Monetize Their Own Streaming Data
• YouTube Launches New ‘Video Reach Campaign’ Ad Format, Brings ‘TrueView For Action’ To Home Feeds
• Emma Chamberlain To Drop Sunglasses Collection With Eyewear Brand ‘Crap’