After Gawr Gura’s split with Hololive, what’s next for one of the world’s top VTubers?

1 year ago

"It's been an honor and a dream come true to be your shark." That's how Gawr Gura informed her fans that…

Patreon’s latest fan engagement tool comes in the form of live video

1 year ago

For creators who want to forge deeper fan connections and establish stronger revenue streams, Patreon has a plan: Go live. The monetization…

Companies are increasing their influencer marketing budgets. Here’s what they’re looking for.

1 year ago

Influencer marketing has blown up, with brands projected to spend $10.52 billion on creator partnerships in 2025. According to eMarketer and Spotter,…

Fan wikis are encyclopedias of unpaid passion. BloxBase is taking “pro” approach with Roblox.

1 year ago

Over the past few years, major platforms like YouTube have openly recognized the power of fandom. All around the world,…

Kick sets new high-water mark with 317 million hours of watch time in March 2025

1 year ago

Kick just had its best month ever, and it's putting the pieces in place to ensure its growth continues into the…

Fans have more ways than ever to give creators direct financial support. But what if a recession hits?

1 year ago

When COVID lockdowns first clamped down in 2020, people stuck at home ended up watching record-setting amounts of digital content--and,…

Creator content has upended U.S. politics. Now it’s influencing Canada’s elections to the tune of millions of views.

1 year ago

In 2023, the Canadian government passed a law that aimed to protect news providers on social media. Instead, the statute…

Top 5 Branded Videos of the Week: South Korea, Nintendo Switch,

1 year ago

This week's Gospel Stats Weekly Brand Report includes a lot of dark and mysterious videos. Creepy, lowlit videos typically thrive in…

TikTok made $39 billion outside of China last year. How’s that ban looking?

1 year ago

As TikTok's ban loomed (and then was yet again delayed), it talked up the economic impact of its U.S. operations:…

Snap’s new ad format asks brands to pay for creators’ education

1 year ago

Platforms roll out new ad formats pretty consistently, and in most cases, they're nothing groundbreaking. Pre-rolls, mid-rolls, in-feed ads, takeovers,…