Snap’s new ad format asks brands to pay for creators’ education

1 year ago

Platforms roll out new ad formats pretty consistently, and in most cases, they're nothing groundbreaking. Pre-rolls, mid-rolls, in-feed ads, takeovers,…

Have you heard? ‘Ask a Ninja’ revived, scambaiters in the spotlight, and Twitch staff says Adin Ross unban big L

1 year ago

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more…

TikTok tells creators to stick around for bonus monetization

1 year ago

You may have noticed TikTok's gotten kinda quiet on the development side while the whole will-it-won't-it ban--and executive exodus--has been…

BeReal thinks it can capitalize on TikTok’s uncertainty with ads. Are they even competitors?

1 year ago

We've come a long way since Facebook was the only social network on the web. Now we have a sizable…

Creators are redefining food discourse. Now they’re getting their own version of ‘MasterChef’.

1 year ago

A strong performance on MasterChef can help launch a YouTube career -- just ask Nick DiGiovanni -- but can careers built on…

Rebecca Zamolo’s new venture supports mothers at all stages of the fertility journey

1 year ago

Rebecca Zamolo is using her influential position to advocate for expecting mothers. The family-oriented creator, who reaches more than 18…

YouTube wants “No Fakes,” so it’s endorsing a Congressional bill that addresses AI concerns

1 year ago

A Congressional effort to address the rise of deepfaked images and videos has the support of several major tech companies, including YouTube. As…

Through funding platform GigaStar, a gambler raised a $1.3 million investment from his fans

1 year ago

As direct investments in creator channels heat up, some digital stars are going directly to their fans to fund the…

IAB releases full schedule for 2025 NewFronts

1 year ago

The NewFronts are ready for their 2025 return. The annual pitch series put on by the Interactive Advertising Bureau (IAB) will…

Netflix’s CEO thinks YouTube is just a place to “kill time.” And yet it keeps tapping creators for deals.

1 year ago

In the United States, YouTube has been generating more watch time per month than Netflix (and every other streaming service)…