Rebecca Zamolo’s new venture supports mothers at all stages of the fertility journey

Rebecca Zamolo is using her influential position to advocate for expecting mothers. The family-oriented creator, who reaches more than 18 million subscribers on her namesake YouTube channel, has announced a new lifestyle brand called MOLO.

MOLO, which stands for “mother’s love,” is designed to serve as a resource for women who are embarking on the path to motherhood, no matter which stage of the process they’re at. The venture includes a platform where users will be able to share their personal stories, a space where women can research topics like reproductive biology and fertility, and information provided by fertility experts, OB-GYNs, and nutritionists.

Beyond its community-oriented hub, the MOLO brand also extends to a line of fertility wellness powders that will be available through Walmart. “MOLO is all about helping women prioritize their health and feel hopeful, whether they’re starting their fertility journey or preparing for motherhood,” Zamolo told Tubefilter. “I know firsthand how overwhelming it can be, and these supplements are meant to give women the support they need to feel confident and take control of their fertility.”

Zamolo’s personal history will be woven into MOLO. Though she also uploads content in categories like gaming and comedy, her channel has shifted toward family content since her marriage to Matt Slays

in 2014 and the birth of her daughter Zadie eight years later. Earlier this year, Zamolo and her family announced that they are expecting a second child; the reveal video for that announcement has picked up more than five million YouTube views to date.

For Zamolo, motherhood hasn’t always come easily. She has been open about her fertility struggles, which have included a miscarriage she revealed in 2021. As she explained to Tubefilter, part of her goal with MOLO is to help women “feel supported and empowered” as they prepare for pregnancy.

“As a mom to Zadie, I know how important it is to feel confident in your health during such a transformative time,” Zamolo said. “MOLO gives women the tools to take control of their journey, whether they’re starting their fertility path or preparing for motherhood.”

The makeup of the MOLO supplement is also related to Zamolo’s desire to ease the path to motherhood. She described the supplements as an alternative to the “horse pills” she had to take during her own fertility journey. Expecting individuals who want to put that claim to the test can check out the MOLO supplements now — they’re officially available on Walmart shelves.