Gamer Supps gets a new creator investor–one who’s driven eight figures in sales for it

1 year ago

Each week, we here at Tubefilter track all the companies paying to sponsor videos on YouTube. Some brands partner with…

Creators want to own their audiences. That’s why 59% of them now identify as entrepreneurs.

1 year ago

Recent statistical analyses of the creator economy have found that the social media industry is more fractured than ever, but…

After Sunday Ticket success, YouTube wants exclusive NFL broadcasts of its own

1 year ago

YouTube has already established itself as a trusted distributor of NFL action. Now, it's looking to expand its coverage on the gridiron. The…

The breakup of Google’s ad business is looking more likely. Will other tech giants be next?

1 year ago

A decision in the United States District Court for the Eastern District of Virginia will likely have massive ramifications for Google's…

A TikToker is suing Roblox for stealing her Charli XCX dance

1 year ago

Up until four years ago, copyrighting dance moves wasn't really a thing. But in 2021, thanks in part to TikTok…

TikTok is turning its community into fact-checkers

1 year ago

TikTok is testing a new feature that, according to Head of Operations and Trust and Safety Adam Presser, will "draw on the…

Advertisers hoping to reach under-18 viewers on YouTube can keep PACE with a new tool

1 year ago

Precise TV has unveiled a first-of-its-kind solution to help advertisers reach consumers under the age of 18. At the IAB PlayFronts, the…

OpenAI wants more training data. So it’s building the next X.

1 year ago

When people said they wanted an alternative to Twitter now that it's been X-ified, this probably isn't what they meant:…

Despite ban threats, TikTok has never been more popular among U.S. teens

1 year ago

TikTok's regulatory status may be in jeopardy, but its status as a teen cultural touchstone is not in doubt. The…

The creator industry NEEDS your POV–and you can get $250 by giving it

1 year ago

Our content creation industry is powerful but can be disparate. We're worth $250 billion as a whole, but there's no…