Speed zooms into Zumiez with some Killer Merch

There’s a new apparel partnership that just makes sense: A creator who goes by the name Speed has brought a clothing line to a store called Zumiez, and as you’d expect from such a fleet-footed team-up, you’ll need to act fast if you want to beat the rush.

iShowSpeed, who has emerged as one of the world’s premier creators, joined forces with Killer Merch to bring his new collection to more than 500 Zumiez locations in the U.S. Items on sale include five t-shirt designs (which retail for $34.95) and a hoodie that sells for $84.95.

The launch of the range is well-timed, since Speed is fresh off his star turn at the 2026 FIFA World Cup. His high-profile collabs with sports stars built off the momentum he generated through high-profile tours in regions like Europe, Southeast Asia, and the Levant. Despite some discrepancies, those streams set viewership records and even boosted tourism in the countries Speed visited.

As Speed’s star power has become evident, brands have lined up to work with him. He has traveled the world with Expedia, turned himself into an anime character with Brian Robbins’ Big Shot Pictures, and stepped into the wrestling ring with the WWE.

When it came time for Speed to craft his own apparel line, he needed a partner. Enter Killer Merch. The commerce company has helped creators like Ninja

and Hailey Welch break into physical stores. It even has experience with Zumiez, where Danny Duncan launched his Killer Merch-backed Virginity Rocks line in 2019.

Other creators who have brought merch to Zumiez include Rhett & Link and Hila Klein. In the case of Speed, Zumiez forwent its standard operating procedure. Rather than testing a creator brand in a handful of stores before rolling it out widely, the retailer dropped Speed’s apparel in all 560 of its U.S. locations.

“iShowSpeed is one of the world’s most recognizable streamers, known for his challenge content, traveling, and competitive races alongside intense gaming,” reads a description on the Zumiez website. “Rising to fame through YouTube, Speed has expanded into music, global travel content, and collaborations with some of the biggest names in sports and entertainment. His merchandise reflects his massive fanbase, featuring graphics, catchphrases, and designs inspired by his streams, culture, and community. With millions of followers across social media, iShowSpeed has become one of the defining creators of the modern streaming era.”

A Killer Merch rep told Tubefilter that Speed’s collection registered the biggest day-one retail launch with any retailer Killer Merch has worked with thus far. So as I said at the top, the creator’s fans will want to show speed and zoom over to Zumiez ASAP.