creator merch

• Speed zooms into Zumiez with some Killer Merch
• Creators now have huge fandoms. Youtooz is generating $40 million a year making collectibles for them.

  Fandoms are one of the most powerful forces in content creation. YouTube's latest Culture & Trends Report focuses entirely on fan communities, with data showing that 85% of internet users ages 14-44 consider themselves fans of something. And 80% of those fans use YouTube at least weekly to consume content about their interests.