The new summer camp is on TikTok

Now that school’s out, it’s time for many kids to attend summer camp. This year, however, camp is looking a little different: It’s being hosted on TikTok‘s For You Page.

The app has unveiled #TikTokSummerCamp, an initiative that spotlights crafty members of its community. Users who check out the corresponding hashtag will be able to explore hands-on activities that would not be out of place at your local summer camp.

The creators involved in #TikTokSummerCamp include miniature zen garden maker @brandontheplantguy, stargazer @athomewithshannon, and firefly lantern builder @dadlifejason. Of course, it wouldn’t be summer camp on TikTok without a little slime time, so @alexandra_lourdes is showing viewers how to make gooey creations in their own homes.

@alexandra_lourdes Of course we turned our slime into this…🤣😍 Can’t wait to see your slime creations! Head to #TikTokSummerCamp in the TikTok search bar to create your own! #TikTokSummerCamp #TikTokPartner ♬ original sound – Alexandra Lourdes

Slime-making is both a classic camp experiment and an evergreen favorite on the internet. Its presence in the #TikTokSummerCamp catalog underscores the idea behind the initiative: It is an attempt to introduce young viewers to traditional forms of summertime fun in an environment that is far more affordable than the typical camp experience.

A recent NerdWallet survey noted the rising price of summer camp enrollment. TikTok is now offering a free alternative.

“These activities aren’t just fun projects—they give families a reason to gather around the table, share some laughs, and celebrate small wins together,” reads an introductory TikTok Newsroom post. “They also create natural moments for families to discuss their online experiences and set healthy digital boundaries.”

TikTok is adding its name to the list of channels, platforms, and media companies that are chasing under-18 viewership during the months when schools are not in session. Mark Rober and Toys and Colors kicked off the summer with a series of collabs that feature camp-coded activities like foam volcanoes. Days later, Baby Shark owner Pinkfong got in on the fun by announcing a colorful, all-ages apparel partnership with Shein.

Now, as TikTok invites digital campers to the For You Page, CoComelon is making renewed overtures to school-free kids. The family-friendly titan’s latest partnership is a pact with Sanrio’s Hello Kitty brand.

The timing of these initiatives, programs, and merch lines is a reminder that social media’s youngest users have immense influence on viewership trends and cultural movements. Platforms and brands to connect with children while they enjoy a few months off, and some parents who use TikTok will be grateful for another cost-effective entertainment option.