CAA signs Lilypichu (Exclusive)

One of the top streamers on YouTube has inked a new representation deal. Lily Ki, the creator known across her channels as Lilypichu, has signed with the Creative Artists Agency (CAA).

Across all of her social channels, Lilypichu reaches more than 10 million followers. She is particularly active on YouTube, where her streams and on-demand videos reach more than three million subscribers.

She first broke out on Twitch, where she rose to prominence alongside members of the creator group OfflineTV. Boosted by her broadcasts, she became one of the most-watched female streamers on the platform. YouTube, impressed by her rising influence, wooed her away from Twitch with a multi-million dollar exclusive contract.

Though some streamers have returned to Twitch after the expiration of their YouTube contracts, Lilypichu is still plugging away on the platform that poached her. “Lilypichu is an incredibly talented entertainer, and we are so excited to build, create and collaborate on new opportunities together,” said CAA Digital Media Agent Matthew Tsai.

Lilypichu’s successes have gone beyond her on-screen appearances. Her distinctive voice makes her instantly recognizable, and she has shown up as a voice actor in video games like Genshin Impact, Legends of Runeterra, and Eternal Return: Black Survival.

Her multi-hyphenate accolades also extend to her career as a musician. In 2022, she hosted her first in-person concert in Los Angeles. Her singles include “Dreamy Night,” which has scored more than 50 million streams on Spotify.

Lilypichu’s brand collaborations have included partnerships with brands like MiHoYo, Sennheiser, Riot Games, Uno Mobile, and Marvel Snap. She appeared in a commercial for 5Gum, starring in a spot that was distributed across TV and digital platforms. She has also launched a line of plushies called Lil’ Beans.

CAA’s expanding digital division will provide Lilypichu with the support she needs to unlock even more opportunities. The talent agency’s other recently-signed clients include  Jaiden Animations, Reesa Teesa, and Justin Watkins of ThinkNoodles.