Cannes Lions’ new Creator Pass brings creators face-to-face with the world’s top brands and thought leaders

Applications are still open for LIONS Creators, Cannes Lions’ newly launched creator-centric programme. Tailored specifically to the creator economy, Cannes Lions‘ first-ever Creator Pass offers a curated mix of exclusive learning and networking experiences.

Participants will also have the opportunity to attend the revolutionary new LIONS x Change Series, which will bring together leading voices across the big players in the creator marketing economy—including platforms, brands, creators, agencies, and others—to discuss the challenges we face in this rapidly growing and increasingly important part of the marketing mix. 

The brand-new Creators Rooftop will also be opening for creators to produce their own content, network, and host exclusive events for the Creator Pass programme.

In partnership with social-first marketing and creator management agency Viral Nation, LIONS Creators runs between June 18-21 and includes talks from industry leaders at TikTok, Viral Nation, VISA, United Talent Agency, and the NFL, as well as content creators like Jay Shetty, Steven He, Munya Chawawa, Alexia Del Valle, Yara Shahidi and Kahlil Greene.

“We know that the creator economy doesn’t currently have a meeting place to come together to address business challenges; such as how to scale and maintain their business, understanding how best to work with brands, and learn how to manage the fast-paced and evolving landscape,” Thea Skelton, VP of Events, at LIONS, said in a statement. “Cannes Lions will play a role in providing that space—bringing together the platforms, the brands, the creators and the agencies, as well as a wider cross-section of the industry to have the most pressing conversations around how we co-create, collaborate and unlock greater value and progress for the wider industry.”

Skelton added that the Festival is “thrilled to be working with Viral Nation as our headline partner.”

Cannes Lions’ Creator Pass is open to content creators and their teams, as well as creator consultants, creator-focused talent management companies, and creator marketing agencies. The programme costs €1,145 (around $1,250 USD) per attendee. 

Apply here to snag your spot.