creator economy

• Arizona State University breaks barriers with a BA in content creation
• YouTube says it contributed $60 billion to the U.S. GDP in 2025

  The latest YouTube Impact Report talks about the creator economy and its immense impact on U.S. society and business.

  
• Creator recs are leading to sales, and more research has arrived to prove it

  Two studies -- one from WPP Media and System1 and another from Public First -- have both stressed the link between creators and sales.

  
• The Lana’s Life x Claire’s partnership is a Roblox giveaway blended with real-world retail

  Lana's Life created a line of items that will be sold exclusively at Claire's. Some buyers will receive rewards in Roblox as well.

  
• Creators are popping up all over India. A college program is training them.
• Talent agency CAA and equity partner TPG launch company to spend $250 million on creator companies
• The first ‘Minecraft’ affiliate marketing program will add new dimensions to the sandbox game’s economy
• StreamElements seeks acquisition as shutdown looms
• VidCon’s new title sponsor is an AI-powered creator monetization platform
• For creators, the outfit of the day is a crucial choice, so ShopMy is introducing personal shopping
• Visa’s U.K. “creator card” aims to combat cashflow issues while upping TikTok Live payouts
• Khaby Lame’s $975 million stock deal isn’t looking nearly as lucrative as advertised