creator economy

• The Lana’s Life x Claire’s partnership is a Roblox giveaway blended with real-world retail
• Creators are popping up all over India. A college program is training them.

  MICA, a college in Ahmedabad, is launching a program to train India's growing class of professional creators and influencers.

  
• Talent agency CAA and equity partner TPG launch company to spend $250 million on creator companies

  Talent agency CAA and private equity firm TPG are teaming up to launch Compound Creative Holdings, which will acquire creator businesses.

  
• The first ‘Minecraft’ affiliate marketing program will add new dimensions to the sandbox game’s economy

  Tools from impact.com are powering an affiliate marketing program that will bring more buyable goods to Microsoft's 'Minecraft'.

  
• StreamElements seeks acquisition as shutdown looms
• VidCon’s new title sponsor is an AI-powered creator monetization platform
• For creators, the outfit of the day is a crucial choice, so ShopMy is introducing personal shopping
• Visa’s U.K. “creator card” aims to combat cashflow issues while upping TikTok Live payouts
• Khaby Lame’s $975 million stock deal isn’t looking nearly as lucrative as advertised
• The “future of the creator economy is now,” and you can learn about it at the Scalable Summit
• With a move into podcast hosting, beehiiv adds another popular format for its creators
• The Cannes Film Festival is buying into the creator economy in a big way