creator economy

• Whatnot says its new terms include “the lowest commission rates in the industry”
• Steven Bartlett’s next venture is a $400 million plan to invest in creator businesses

  After turning his podcast 'Diary of a CEO' into big business, Steven Bartlett is planning to invest in creators through a firm called OBSN.

  
• IMDb’s “digital creator” label lets artists “represent the full scope of their work in one place”

  For the first time, IMDb is introducing a "digital creator" label that can be applied to the professional pages of vloggers and influencers.

  
• As OnlyFans celebrates its tenth birthday, it counts more than 5,000 seven-figure earners

  OnlyFans turns ten in 2026, and more than 5,000 creators have now made over $1 million through the platform.

  
• Arizona State University breaks barriers with a BA in content creation
• YouTube says it contributed $60 billion to the U.S. GDP in 2025
• Creator recs are leading to sales, and more research has arrived to prove it
• The Lana’s Life x Claire’s partnership is a Roblox giveaway blended with real-world retail
• Creators are popping up all over India. A college program is training them.
• Talent agency CAA and equity partner TPG launch company to spend $250 million on creator companies
• The first ‘Minecraft’ affiliate marketing program will add new dimensions to the sandbox game’s economy
• StreamElements seeks acquisition as shutdown looms