Dude Perfect enters the Mouse House to deliver content “inspired by Disney franchises and events”

It’s been 17 years since a group of students at Texas A&M University launched Dude Perfect, and the brand that began with trick shots has now secured one of its biggest partners to date. The Frisco-based entertainment company has announced a wide-reaching partnership with Disney that will span YouTube, Disney+, ESPN, and real-world events.

The deal is the latest example of an agreement between a major creator brand and an SVOD platform. Netflix has made waves with a spending spree on creator content, and Disney recently got on board with that trend. A pact with Dhar Mann will bring original content from the “moral philosopher of YouTube” to Disney+ and other platforms.

At first glance, Disney’s deal with Dude Perfect resembles other arrangements between creators and SVOD hubs. The Mouse House will distribute a selection of Dude Perfect’s short-form content across Disney+, ESPN, and its social channels.

Disney, however, possesses a competitive advantage Netflix can’t match. Its vast selection of popular IP is a selling point unto itself, and Disney has leveraged that library in its negotiations. When it teamed up with TikTok earlier this year, creators gained access to licensed assets from Disney franchises, which they can repurpose for their videos.

Dude Perfect will gain a similar advantage. Per the release, the creator group will deliver videos “inspired by Disney franchises and events.” It will also have a presence at several important events on the Disney calendar, including Super Bowl LXI (which will be broadcast on ABC and ESPN), the 50th anniversary of Star Wars

, and the release of the Marvel tentpole film Avengers: Doomsday.

We’ve already seen what a collab between Disney and Dude Perfect looks like. Last year, Dude Perfect creators took on a formidable challenge when they attempted to visit all 12 Disney theme parks across a 75-hour span. The stunt was a big hit that picked up more than 13 million views.

“We’ve been Disney kids forever, from wearing out the VHS tape of The Lion King to making core memories as a family at Disney World,” said Dude Perfect co-founder Garrett Hilbert in a statement. “Disney taught us to go big and dream, and that has shaped everything we’ve built. Now, we get to make more of those dreams come to life with the Disney team, and we can’t wait to bring our fans along for the ride.”

Since establishing its massive headquarters in the Dallas area, Dude Perfect has shown that it is one of the contenders for the title of “Disney for the creator economy.” Its family-friendly partnerships have allowed it to double-down on that reputation, and it is now going into business with the biggest name in children’s entertainment. Between Disney+ and ESPN, there will be plenty of opportunities for Dude Perfect to bring its brand of sports comedy to a new generation of fans.