CAA signs Justin Watkins, the family-friendly gamer behind the ThinkNoodles YouTube channel (Exclusive)

Creative Artists Agency (CAA) has signed Justin Watkins, Tubefilter has learned exclusively.

The bicoastal talent agency will represent Watkins, who is best known as the host of the ThinkNoodles YouTube channel. With videos that feature Roblox and other popular games, Watkins reaches more than 11 million subscribers on his flagship YouTube hub.

Watkins has been active on YouTube for more than a decade and has consistently delivered strong results. He averages 100 million YouTube views per month and more than one million views per YouTube upload. In total, the ThinkNoodles channel has pulled in 4.5 billion lifetime views.

In the ever-changing world of gaming videos, Watkins has stayed relevant by playing the hottest titles of the moment. Recent additions to his YouTube library often focus on Gen Alpha favorites like Garten of Banban, Poppy Playtime, and Rainbow Friends. His most-watched short-form video is a clip that features characters from those games, while his most-watched long-form upload features a playthrough of the lesser-known survival horror game Grandpa.

In its official announcement of the Watkins’ signing, CAA highlighted the creator’s family-friendly approach and the deals he’s made with companies like Lego and Disney. It’s a good time to be a brand-safe creator in the gaming community. In 2023, Roblox and Fortnite paid out more than $1 billion to in-game developers through their respective creator programs.

Watkins also connects with fans outside of the YouTube ecosystem. His videos can be found on free, ad-supported TV (FAST) hubs like Roku and Pluto TV. He also operates a Discord server where more than 25,000 of his fans gather to discuss their favorite ThinkNoodles content.

Other creators who have recently signed with CAA include Jaiden Animations, the chess-playing Botez sisters, and Reesa Teesa, who went viral with a TikTok series titled “Who TF did I marry?” Watkins is also represented by attorney Will Jacobson at Goodman, Genow, Schenkman, Smelkinson & Christopher.