President Joe Biden is buying into the meme economy. The Biden for President (BFP) campaign has shared a job posting for a “Partner Manager” for “Content and Meme Pages.” The person hired for the role will be tasked with combing the internet in search of the dankest Biden content.
According to the posting, BFP is looking for an internet-savvy employee who can “cultivate and manage relationships with top digital media companies, podcasters, and meme pages across a number of social media platforms.” The full-time position pays between $62,000-$82,000 and requires relocation to Biden’s backyard: Wilmington, Delaware.
The timing of the job posting is interesting, since it went up only a few weeks after Biden signed a law that will force ByteDance to either divest TikTok or remove the platform from U.S. app stores. Many creators have expressed their disapproval regarding the Biden Administration’s heavy-handed approach to TikTok regulation, and eight TikTokers have gone a step further by suing the U.S. government over the newly signed law.
Biden’s appeal to meme creators may therefore ring hypocritical, but it seems as if the sitting president is aware that he would be foolish to ignore the political power of internet wisecrackers. Platforms like Twitch and YouTube Shorts have emerged as viable platforms for organizers. Those hubs are key tools for the student-led protests that have erupted in the wake of Israel’s invasion of Gaza.
BFP has already made attempts to appeal to memelords. “Dark Brandon” merch available through the campaign store account for more than half of BFP’s sales last August, according to data shared by Axios. Though that meme originated among right-wingers, the Biden campaign has successfully recontextualized it into a bit of satire.
Meanwhile, Biden’s opponent in the presidential race continues to put meme creation into his own hands. Donald Trump has connected with creators and even launched a platform of his own. In spite of those efforts, his social accounts are still suspended on several major apps.
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