Nick DiGiovanni orders up representation deal with WME

WME has partnered with the king of short-form cooking videos. The Beverly Hills-based agency has signed Nick DiGiovanni for representation in all areas.

DiGiovanni first became a household name after appearing on MasterChef in 2019. His third-place finish in the culinary competition served as a springboard for his short-form video career. Equipped with his easy-to-follow recipes, cheerful demeanor, and knife-throwing skills, DiGiovanni has attracted 15.6 million subscribers on YouTube and 12.8 million followers on TikTok. In addition to WME, he continues to be represented by Align PR and Yorn Levine Barnes.

Thanks to his rising fame in the vertical video world, DiGiovanni has landed product deals and set up collaborations with A-list celebrities. Tom Brady, Matthew McConaughey, and Paris Hilton were three of the big names who let DiGiovanni cook for them as part of a recent video.

DiGiovanni’s other ventures include a salt brand called Osmo

(which has appeared in several of his videos since its 2021 debut) and a cookbook titled Knife Drop, which hit the New York Times bestseller list upon its publication in 2023. DiGiovanni is also a two-time winner of Food Creator of the Year at the Streamy Awards (which are co-produced by Tubefilter and dick clark productions).

The expansion of DiGiovanni’s personal brand has not slowed down his social operation. Last October, he pulled in 97 million views in a single week and ranked as one of the 50 most-watched U.S.-based YouTube channels.

By signing with WME, DiGiovanni is adding his name to a Digital talent roster overseen by Partner and Co-Head Ben Davis. Other Davis clients include Marques Brownlee, Casey Neistat, Logan Paul, and Rhett & Link. WME also has a strong presence in the food content industry; in addition to DiGiovanni, the agency reps Andrew Rea of Binging With Babish and Hot Ones host Sean Evans. Davis also oversees WME’s podcast business.

DiGiovanni will celebrate his 28th birthday next month. News of his WME deal was first reported by Variety.