News

Kai Cenat, Tristan Jass, and Lilly Singh are hitting the court for the NBA All-Star Celebrity Game

A week before the start of NBA All-Star Weekend, the rosters for the annual All-Star Celebrity Game have been announced. As has become the norm, several prominent creators will play alongside celebs from other fields. Top streamer Kai Cenat and comedian Lilly Singh will join the team led by NFL legend Shannon Sharpe, while hooper Tristan Jass will suit up for the squad coached by basketball pundit Stephen A. Smith.

As the creator and basketball worlds have become increasingly intertwined, NBA All-Star Weekend has become a hot spot

for the personalities affiliated with groups like 2HYPE and House of Highlights. Jesse “Jesser” Riedel joined the fun last year during a period of rapid growth on his channels, and Jass will represent YouTube’s basketball community at the 2024 celeb game.

Jass, a Kenosha, Wisconsin native, will head to Indianapolis after previously rubbing shoulders with NBA royalty in Las Vegas. He was one of the influencers who participated in a Creator Cup that took place adjacent to the finals of the inaugural NBA In-Season Tournament.

Subscribe for daily Tubefilter Top Stories

Subscribe

The other creators who will lace up their sneakers for the celeb game may not shoot as well as Jass, but their outsized personalities have made them internet icons. Singh became one of YouTube’s most marketable stars in the 2010s, when her exploits on her “Superwoman” hub led to ambassadorships, multiple world tours, and awards. Her digital presence has subsided since

the end of her ill-fated NBC talk show, but she is still active on Instagram and is preparing to premiere a feature film called Doin’ It at SXSW.

Cenat’s prominence on Twitch has earned him plenty of offline deals of his own. His diminutive size (some sources list his height at just 5’3″) may limit his basketball abilities, but he has been working hard to prepare for his All-Star Celebrity Game debut.

The celeb game will tip off on Friday, February 16 at Lucas Oil Stadium, the home of the NFL’s Indianapolis Colts. Two days later, actual NBA players will converge at the same venue to contest the annual All-Star Game.

Share
Published by
Sam Gutelle

Recent Posts

Netflix wants that BookTok watch time

Netflix has already been coming after YouTube with its bouquet of creator content signings and…

19 hours ago

Meta’s new Reels feature plays into the microdrama market

As microseries take over digital content and Hollywood and YouTube leans ever harder into being…

19 hours ago

Brands don’t benefit from playing it safe. Just ask IKEA, Chupa Chups, and their meatball-flavored lollipop.

Most brands would shy away from the idea of a campaign based around a meatball-flavored…

1 day ago

The first ‘Minecraft’ affiliate marketing program will add new dimensions to the sandbox game’s economy

If everything goes according to plan, Minecraft players are about to make more money than…

2 days ago

Top 5 Branded Videos of the Week: A cashier for your thoughts?

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

3 days ago

It’s time to Dual Stream: Twitch unites vertical and horizontal formats at TwitchCon Europe

The 2026 edition of TwitchCon Europe took place in Rotterdam during the last two days…

3 days ago