News

Want TikTok to teach you science? A new feed has you covered.

TikTok is celebrating Pi Day in style. On March 14, the video app unveiled its new STEM feed, which is full of videos from top science, technology, engineering, and math creators.

In a blog post, TikTok described the STEM feed as a “dedicated space to explore a wide range of inspiring, entertaining, and enriching videos.” The initiative will serve a growing appetite for academic content on the ByteDance-owned app. TikTok noted that its STEM-themed hashtags have pulled in 110 billion views to date.

Creators featured on the STEM feed include space-loving engineer @KatVoltage and experiment demonstrator @ChemTeacherPhil. “With TikTok, I’ve been able to connect with both English and Spanish communities and establish a multi-language platform where I can share more about what it means to be an electrical engineer as well as my journey to space,” said KatVoltage. “My hope is that by doing so, I can provide representation and inspiration for the next generation of women in STEM and encourage them to always keep trying despite what obstacles life throws.”

Subscribe to get the latest creator news

Subscribe
@katvoltage Drop any questions you have for me in the comments! #katyaechazarreta #space #spacethings #stem #engineer #rocket #launchday #nasa #womeninstem #latina
#mexico #mexicana #citizenastronaut ♬ Chopin Nocturne No. 2 Piano Mono – moshimo sound design

A feed of scientific content wouldn’t be much use without a scientific amount of rigor, and TikTok has multiple partnerships in place to ensure that its STEM feed peddles accurate information. Thanks to a pact with Common Sense Networks, videos added to the feed will be vetted for relevance. Then, to fact-check the chosen videos, TikTok will turn to Poynter. The nonprofit will do its part to keep misinformation out of the science-focused feed.

Poynter’s work as an online video fact-checker has taken it to TikTok and beyond. It worked with Google to establish a fund for its International Fact-Checking Network. Now, in the short-form world, Poynter is turning the STEM feed into a “safe experience.”

Though TikTok’s Pi Day focus is STEM videos, it is working to establish additional category-specific feeds. In “select markets,” the app has rolled out collections of Gaming, Food, Fashion, and Sports content. The STEM feed, which is due to arrive “later this month,” will give U.S. viewers a chance to sample one of those themed verticals.

Share
Published by
Sam Gutelle

Recent Posts

TikTok’s AI labels might not be effective, so the app is educating its users

TikTok was one of the first social media companies to add labels to AI-generated content. Those…

14 hours ago

Creator recs are leading to sales, and more research has arrived to prove it

The global impact of the creator economy has been a hot topic in recent years,…

15 hours ago

Agentio’s AI-powered creator ads are coming to Facebook and Instagram

On YouTube, the three-year-old firm Agentio is a leader in the realm of AI-powered creator advertising. Now, those…

17 hours ago

Will Netflix’s $100 million Jay Shetty deal allow it to upstream YouTube?

Netflix and Jay Shetty have kicked off a distribution strategy that challenges YouTube's identity as the first window…

2 days ago