Up next for The Try Guys: A deal with Jellysmack

Four of the biggest channels on YouTube and TikTok are working with Jellysmack to expand their operations to new platforms. The firm that bills itself as a “global creator company” has signed multi-year deals with The Try Guys, Kallmekris, Guava Juice, and Manny MUA, all of whom will utilize the company’s Creator Program.

Through the use of proprietary AI technology, Jellysmack automates the development of new channels. Once its clients are established across the social landscape, Jellysmack helps them optimize their channels to ensure high payouts. In a press release, the company noted that it has paid more than $175 million to its partners since establishing its Creator Program in 2019. Content managed by Jellysmack generates more than 10 billion views per month.

The new Jellysmack signees will add millions of additional views to that total. Kallmekris, whose real name is Kris Collins, is one of the most-followed comedians on TikTok. Her hilarious, true-to-life characters have earned her 47.4 million TikTok followers and a Streamy Award nomination for Breakout Creator. Guava Juice, aka Roi Fabito, is a family-friendly creator who recently snagged a series deal with YouTube Kids. And Manny MUA is one of the biggest names in the online beauty community

But among Jellysmack’s latest raft of signees, the name that will turn the most heads is The Try Guys. The adventurous group, which got its start at the media company BuzzFeed, recently went from a quartet to a trio. Founding member Ned Fulmer was booted from the group after admitting to infidelity.

These creators will join the other digital tastemakers who have signed with Jellysmack this year. The company has inked new partnerships with more than 100 creators around the globe, including TikTok-famous foodie Nick DiGiovanni, Mexican YouTube star Luisito Comunica, and Japanese short-form star Junya.

Jellysmack helps these influencers expand across a variety of platforms, but it is particularly proud of its work on Snapchat, where its partners have launched about 50 shows on Discover this year. The global creator company also supports its clientele through a catalog licensing program, which launched at the start of 2022.