creator program

• EA wants ‘The Sims’ to be its answer to Roblox. Players have other ideas.
• Nat Geo’s “creator cohort” is its next step forward on Instagram, TikTok, and YouTube

  National Geographic has announced the formation of a "creator cohort" that will include top social media personalities like Maya Higa.

  
• Home Depot puts Dude Perfect in its “starting lineup” for new creator program

  Home Depot is looking ahead to the 2026 FIFA World Cup as it invites creators like Dude Perfect to join a new program.

  
• Gap Inc. embraces influencers at scale with its new creator “affiliate and advocacy” program

  Big, splashy campaigns have always been a part of Gap's marketing efforts, but now the company is doing something different: Introducing a unified hub meant to welcome new creator partners and connect with them on an ongoing basis. It's building on that "Better in Denim" momentum by launching what it calls a "creator affiliate and advocacy platform" program, which is open to U.S.-based creators who are over 18 and have at least 1,000 followers on a single account on one social platform.

  
• Up next for The Try Guys: A deal with Jellysmack
• Jellysmack Adds 3 Latin American YouTubers To Its ‘Creator Program’ Amid Global Buildout