Your next concert ticket could come from Spotify.
The streaming platform has quietly launched Spotify Tickets, a dedicated website currently offering passes to seven shows from artists like Limbeck, Annie DiRusso
, Dirty Honey, Crows, and TOKiMONSTA on dates in September, October, and December.Spotify told TechCrunch the website is a “test,” and that it has “no further news to share on future plans at this time.”
“At Spotify, we routinely test new products and ideas to improve our user experience,” it said. “Some of those end up paving the path for our broader user experience and others serve only as important learings. Tickets.spotify.com is our latest test.”
TechCrunch adds that Spotify is focusing more on pre-sales of event tickets rather than primary sales. That means it wants to offer users the chance to buy passes to events before those passes go on sale to the public through other services like Ticketmaster.
It’s worth noting here that Spotify Tickets are exclusive to Spotify users. You must have a Spotify account (free or paid) to purchase them.
Spotify did not share any information about what cut of ticket sales it earns. Its listed prices ($16.95 for Limbeck and $30.51 for TOKiMONSTA, for example) say they include all fees.
Spotify’s been focusing more on live events since June, when it replaced its old Concert Hub with a new Live Events Feed. That feed is individualized to each user, scraping concert dates and other local music gigs they might be interested in from Ticketmaster, Eventbrite, and more. The only catch with this is, if a user’s interested in attending one of those events, they naturally go off-platform to buy the ticket.
Spotify Tickets could change that—if it sticks around.
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