spotify

• UMG’s new TikTok and Spotify deals are what we should expect in the age of AI
• Spotify has a new use for “verified” check marks: They can identify human creators

  Spotify is using Twitter-style check marks to identify creators and artists who are humans, not AI-generated characters.

  
• Spotify is selling physical books (and syncing them up with your audiobook library)

  Through a partnership with Bookshop.org, Spotify will start selling physical books and matching them up with its audiobook library.

  
• Spotify has music videos now (for Premium subscribers)

  For the first time, Spotify Premium users in the U.S. and Canada can watch music videos on the platform known for audio streaming.

  
• Netflix wants its own video podcast library, so it’s partnering with Spotify
• Spotify is sliding into DMs
• Spotify’s podcast “plays” are a new metric for a booming industry
• Spotify’s payouts to creators and podcasters reached $100 million in Q1 2025 alone
• One month in, Spotify’s Partner Program is paying off and raising video consumption by 20%
• Spotify opens its doors to assist creators impacted by L.A. wildfires
• Spotify wants to beat YouTube at video podcasts. So it’s giving out its own gold and silver creator plaques.
• Podcasters influenced the 2024 election, so Spotify is setting up shop in D.C.