spotify

• Spotify says its platform is the place for established video creators to tap a new audience
• As Spotify revamps its podcast creator program, it’s highlighting successful shows with a video edge

  "The interaction and engagement on Spotify, it just feels more intentional than other platforms," Bailey said. "On other platforms, you can just kind of stumble across our show and you don't really know who we are or, like, what we're doing with the show, but on Spotify I feel like they're really there to see us, they understand us and the content we put out and they have more meaningful interactions with the show."

  
• Spotify unlocks “premium video revenue” with revamped creator monetization program

  
• TikTok is becoming Spotify’s new recommendation engine

  Spotify announced Nov. 7 that its partnership with TikTok will smooth the path for users to share Spotify content in two ways: (1) by allowing them to make videos sharing tracks, albums, playlists, podcasts, or audiobooks using TikTok's video editing tools, and (2) by letting them DM one another direct links to music, podcasts, and audiobooks.

  
• A quarter of indie artists now put their music straight on TikTok–no label required
• Spotify wants to pay YouTubers millions for their videos
• Now who’s your Daddy? SiriusXM paying up to $125 million for exclusive Alex Cooper pact
• Spotify is selling brands hard on video ads, says it only serves them when it knows users are engaged
• Spotify’s Substack integration brings in more free and paywalled podcasts
• Joe Rogan has 14.5 million Spotify followers, nearly three times more than any other podcaster
• Spotify Premium users can now watch full-length music videos
• Pass the AUX: Spotify helps musicians “live off their art” with brand matchmaking service