spotify

• As Spotify revamps its podcast creator program, it’s highlighting successful shows with a video edge
• Spotify unlocks “premium video revenue” with revamped creator monetization program

  
• TikTok is becoming Spotify’s new recommendation engine

  Spotify announced Nov. 7 that its partnership with TikTok will smooth the path for users to share Spotify content in two ways: (1) by allowing them to make videos sharing tracks, albums, playlists, podcasts, or audiobooks using TikTok's video editing tools, and (2) by letting them DM one another direct links to music, podcasts, and audiobooks.

  
• A quarter of indie artists now put their music straight on TikTok–no label required

  According to MIDiA's most recent music economy report, a full quarter of musicians upload their songs directly to TikTok and other platforms, completely bypassing distributors, labels, and even streaming services like Spotify. These musicians clearly recognize that TikTok can make songs go megaviral, whether that's older tracks having a resurgence thanks to a trendy dance or new songs becoming a meme-y earworm, and see the platform as a way to distribute their art directly to fans, without a middleman taking a cut of their revenue (aside from TikTok's own cut of their ad dollars, of course).

  
• Spotify wants to pay YouTubers millions for their videos
• Now who’s your Daddy? SiriusXM paying up to $125 million for exclusive Alex Cooper pact
• Spotify is selling brands hard on video ads, says it only serves them when it knows users are engaged
• Spotify’s Substack integration brings in more free and paywalled podcasts
• Joe Rogan has 14.5 million Spotify followers, nearly three times more than any other podcaster
• Spotify Premium users can now watch full-length music videos
• Pass the AUX: Spotify helps musicians “live off their art” with brand matchmaking service
• Spotify now has more than 100,000 video podcasts. How’s that working out for creators?