spotify

• One month in, Spotify’s Partner Program is paying off and raising video consumption by 20%
• Spotify opens its doors to assist creators impacted by L.A. wildfires

  Spotify is opening up its L.A. studio space to provide shelter for creators who have been impacted by California wildfires.

  
• Spotify wants to beat YouTube at video podcasts. So it’s giving out its own gold and silver creator plaques.

  In an effort to keep creators close, Spotify is now introducing Creator Milestone Awards--its own version of YouTube's Play Buttons.

  
• Podcasters influenced the 2024 election, so Spotify is setting up shop in D.C.

  On the day of Donald Trump's second presidential inauguration, Spotify will set up shop in D.C. with a brunch and studio for podcasters.

  
• Spotify says its platform is the place for established video creators to tap a new audience
• As Spotify revamps its podcast creator program, it’s highlighting successful shows with a video edge
• Spotify unlocks “premium video revenue” with revamped creator monetization program
• TikTok is becoming Spotify’s new recommendation engine
• A quarter of indie artists now put their music straight on TikTok–no label required
• Spotify wants to pay YouTubers millions for their videos
• Now who’s your Daddy? SiriusXM paying up to $125 million for exclusive Alex Cooper pact
• Spotify is selling brands hard on video ads, says it only serves them when it knows users are engaged