In the Roblox community, the five siblings collectively known as KREW occupy a prominent position. With 13.7 million subscribers across five separate channels — including 9.1 million subscribers on the ItsFunneh channel — KREW boasts one of the largest audiences of any gaming group.
But it’s not just the size of KREW’s audience that matters. The so-called “KREW Fam” is highly engaged and possesses a wealth of purchasing power, and the collective is serving its fans with a new merchandising deal. KREW has expanded its partnership with Warren James by launching new clothing, apparel, and toy lines. At the same time, KREW will also take an equity stake in its merch partner.
In a statement, Warren James CEO Kevin Ramsey called the KREW Fam “one of the world’s most highly engaged fanbases.” The merchandiser knows a thing or two about fandoms, since it works with some of the biggest content creators in the world. Its other partners include Minecraft gamer Aphmau, athlete Deestroying, and Twitch streamer Hasan Piker. Warren James has collaborated with those partners on a number of licensing, manufacturing, and merchandising initiatives, such as the November 2021 launch of Piker’s apparel brand Ideologie.
“Following the success of our 2020 collection, the expansion of our line with Warren James was a no-brainer,” KREW said in a statement. “We’ve always been a hands-on group and the behind-the-scenes collaboration with Warren James has given us the space to expand our creativity and connect directly with our fans.”
Krew is represented by CAA, which brokered the deal with Warren James on behalf of the gaming collective. The items in KREW’s various merch lines routinely sell out, so if you want to get your hands on the group’s latest threads and toys, you better act quickly.
Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…
Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…
Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…
Influencer marketing agency Billion Dollar Boy is launching a new membership community that's "dedicated to…
Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…
Welcome to Creators on the Rise, where we find and profile breakout creators who are…