roblox

• After hosting another hit concert, Roblox gets more music rights for creators
• The Lana’s Life x Claire’s partnership is a Roblox giveaway blended with real-world retail

  Lana's Life created a line of items that will be sold exclusively at Claire's. Some buyers will receive rewards in Roblox as well.

  
• Roblox just hired its first Chief Growth Officer

  "What stands out to me about Roblox is the breadth of what the platform has become--for players, creators, developers, and brands alike," he said. "I think there's enormous potential to continue growing awareness across markets and audiences as the platform evolves."

  
• Roblox hikes developer earnings by 42%–but only if they make games aimed at adults

  Under this new update, developers of "novel games"--Roblox's term for games it says are "genre-defining" and involve "deeper gameplay [and] distinct visuals"--will see a 42% bump in the exchange rate from Robux spent by 18+ players.

  
• Have you heard? YouTube mogs Clavicular, iGumdrop is a ‘MasterChef’, and ‘me at the zoo’ turns 21
• Roblox’s new Plus program will pay creators for signups–and eat the cost of item discounts so their earnings don’t go down
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 04/05/2026
• Roblox wants to cultivate more game developers with a pair of new programs
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 02/15/2026
• Brace yourself, parents: A top Roblox game wants to be the next ‘Minecraft Movie’.
• Twitch puts $300,000 up for grabs with three-week Roblox festival
• With 420,000 daily Twitch viewers, is Hytale the successor to Minecraft and Roblox?