Under this new update, developers of "novel games"--Roblox's term for games it says are "genre-defining" and involve "deeper gameplay [and] distinct visuals"--will see a 42% bump in the exchange rate from Robux spent by 18+ players.
roblox
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Roblox just hired its first Chief Growth Officer
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Roblox hikes developer earnings by 42%–but only if they make games aimed at adults
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Have you heard? YouTube mogs Clavicular, iGumdrop is a ‘MasterChef’, and ‘me at the zoo’ turns 21
Clavicular's activity got him banned on YouTube, iGumdrop became the latest creator on 'Masterchef', and it's time to look at the elephants.
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Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 04/05/2026
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Roblox wants to cultivate more game developers with a pair of new programs
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Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 02/15/2026
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Brace yourself, parents: A top Roblox game wants to be the next ‘Minecraft Movie’.
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Twitch puts $300,000 up for grabs with three-week Roblox festival
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With 420,000 daily Twitch viewers, is Hytale the successor to Minecraft and Roblox?
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Roblox’s new ads promote brands and top creators on the homepage
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With 210 brands active on Roblox, top games have become the hot new IP
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