Jojo Siwa has spent the majority of her teenage years on social media. Her hard work has allowed her to amass a huge following, including 12.2 million subscribers on YouTube, but it has also caused her to miss out on a lot of youthful indiscretion. After all, when you’re leading your kid-friendly content empire to 3.7 billion YouTube views, it’s hard to find the space to just be a teen.
That is, until now. Siwa will star in Jojo Goes, a Facebook Watch docuseries that will send the 19-year-old Dancing with the Stars contestant on a series of organized escapades.
So far, details about Jojo Goes are still scant, but we do know that the series is slated to premiere during the summer. In each episode, Siwa will be joined by “celebrity friends” on “crazy-fun adventures” that will make up for all the personal time she’s lost due to her busy schedule. “I’m so excited to partner with Facebook Watch for JoJo Goes,” Siwa said in a statement. “I can’t wait for my fans to see what new things I try out with some of my best friends.”
Siwa’s on-screen leisure time will be coordinated by B17 Entertainment, which has plenty of experience working with digital creators. Among its many projects, the production company has worked ASAPScience on their YouTube Original series Shut It Off ASAP, and it teamed up with Mythical to bring Rhett & Link to the Food Network with Inside Eats. It also produced TikTok’s New Year’s Eve celebration two years ago.
“JoJo Siwa’s boundless positivity and message of self-love have made her an inspiration to millions who have watched her grow up on stage, TV, and online,” said B17 SVP of Current Programming and Executive Producer Aliyah Silverstein in a statement. “This series takes fans along for the ride as…19-year-old JoJo explores all the off-stage passions and quirky paths that haven’t fit into her daily life as a super celebrity. It’s an entirely new side of JoJo that we are excited to share.”
Siwa’s star power will allow her to fit right into the Facebook Watch lineup, which also includes several other celebrity-driven programs. Big names who have launched their own Facebook originals include Justin Bieber and Cardi B. A press release notes that Jojo Goes will also be designed as a co-watchable experience. Friends can tune in together via Messenger and Instagram video calls.
Jojo Goes was announced on May 18, one day before Siwa’s 19th birthday. I would love for someone to give me a birthday present as good as this one — though my teenage self didn’t deserve that gift nearly as much as Siwa does.
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