Creator sisters Charli and Dixie D’Amelio, along with their parents Marc and Heidi, have signed a multiyear deal with Facetune developer Lightricks that sees them taking an equity stake and advisory positions in the company.
The partnership is aimed at “providing firsthand insights from a creator perspective, ensuring Lightricks’ innovative products will continue evolving and providing value to the modern creator,” Lightricks said in a press release.
To that end, one of the first products to emerge from the D’Amelios’ deal is The247.
Lightricks describes The247 as an exclusive editorial offering that will be written by the D’Amelios and will “provide advice, insights and behind-the-scenes content to fans, followers and aspiring content creators.” Installments of The247 will also feature guest creators spotlighted by the D’Amelios.
The247’s first issue is live now:
The second product Lightricks announced today is LinkInBio, its self-explanatory foray into the ever-more-crowded field of companies making all-in-one creator landing pages.
Lightricks says the D’Amelio family members will be using its LinkInBio service exclusively across their social accounts. The family also worked with Lightricks to create custom layouts for the link-in-bio tool that other users can adopt for their own landing pages.
“By joining Lightricks, our family can inspire the next generation of content creators to spark new ideas and bring them to life,” the D’Amelios said in a statement. “We’re excited to support and shape the development of these game-changing tools and empower creators to follow their passions and find new inspirations for content!”
The financial terms of the D’Amelios’ investment were not disclosed. However, Lightricks did note that their investment was separate from its recent Series D, which raised $130 million from investors like Insight Partners, Hanaco Venture Capital, Goldman Sachs Asset Management, and Greycroft.
Lightricks has raised at least $335 million to date.
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