Homepage Feature

YouTube Is Privating ‘Dislike’ Counts On All Videos

YouTube is instituting a sweeping change to its platform today, hiding ‘dislike’ counts on all videos.

The change, YouTube said, was first tested earlier this year in a bid to crack down on so-called ‘dislike attacks’ — where users seek to drum up dislikes on a particular video as a bullying tactic. This can be particularly detrimental given that likes and dislikes have a bearing on YouTube’s recommendation systems.

That said, the dislike button isn’t going anywhere, users will still be able to express their dissatisfaction with a video, and creators will still be able to see their dislike counts within YouTube Studio

. The change here is that these metrics will no longer be public.

Subscribe to get the latest creator news

Subscribe

“Dislike attacks happen at a higher proportion on smaller creators and those just getting started,” the company said. “With this change, we saw a reduction in dislike attacking behavior, which is why we’re proceeding with making the dislike counts private across YouTube.”

YouTube has been brainstorming ways to combat dislike mobs since 2019, and initiated tests last March.

Share
Published by
Geoff Weiss

Recent Posts

Fox’s $22 billion Roku acquisition makes it the king of the FAST lane. What’s next?

During a recent call with investors, Fox Corporation CEO Lachlan Murdoch delivered some major news.…

5 hours ago

Creators love collectibles, so TikTok is launching World Cup trading cards

As if the 2026 FIFA World Cup needed more hype, TikTok is adding some limited-edition…

5 hours ago

YouTube looks to upstage its competitors with “Music Nights” headlined by A-list artists

Between its massive music video archive and its extensive festival coverage, YouTube is a go-to…

6 hours ago

Pete Buttigieg is coming to VidCon (Exclusive)

Between Iron Lung, Backrooms, and The Amazing Digital Circus, we've spent a lot of time…

8 hours ago

After three years of welcoming creators to its biggest event, NAB launches year-round creator VIP program

2026 marked the third year of NAB Show's Creator Lab, its dedicated space and programming…

9 hours ago

Have you heard? Ryan Trahan’s Joyride, NPR’s YouTube hire, and MrBeast’s next big milestone.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

3 days ago