Twitter Users Have Paid Creators Just $6,000 Via 2-Week-Old ‘Super Follows’ Feature

Twitter’s just-launched Super Follows feature isn’t exactly off to a roaring start — though, to be fair, it’s only available to a small subset of users thus far.

The feature, which enables fans to subscribe to select creators for exclusive content and engagement, generated roughly $6,000 in the U.S. and $600 in Canada during its first two weeks of availability, according to Sensor Tower data cited by Techcrunch.

Super Follows was first announced in February but officially bowed on Sept. 1. As of now, roughly 100 creators can choose to charge $2.99, $4.99, or $9.99 per month for exclusive perks. Initial participants include beauty creator MakeupforWOC, astrology account TarotByBronx, and sports-focused KingJosiah54. The ability to subscribe is open to everyone on iOS.

Subscribe for daily Tubefilter Top Stories

Subscribe

Techcrunch notes that a small portion of the aforementioned revenues may be derived from Ticketed Spaces, a separate monetization feature that enables creators to charge for entry to live audio discussions, a la Clubhouse. Both Super Follows and Ticketed Spaces are tabulated as in-app purchases.

Sensor Tower notes that, during the first two weeks of September, global iOS users spent a total of $9,000 on in-app purchases. In addition to Super Follows and Ticketed Spaces, this includes a currently-in-tests service called Blue, available globally, which features an ‘undo Tweet’ option. Twitter also offers a Tip Jar, though these payments don’t function as in-app purchases, per Techcrunch.

Twitter is only taking a 3% cut of Super Follows earnings, though this percentage increases drastically — to 20% — after creators have surpassed $50,000 in lifetime earnings on Twitter. (This doesn’t include the 30% in-app purchase fees charged by both Apple and Google).

“This is just the start for Super Follows,” a Twitter spokesperson told Techcrunch of the Sensor Tower data. “Our main goal is focused on ensuring creators are set up for success and so we’re working closely with a small group of creators in this first iteration to ensure they have the best experience using Super Follows before we roll out more widely.”

Share
Published by
Geoff Weiss

Recent Posts

Streamers on the Rise: Kaimeriss is the final boss

Welcome to Streamers on the Rise, where we find streamers who are growing their channels,…

6 hours ago

The Discovery feed, Twitch’s long-awaited answer to TikTok, is rolling out this month

The TikTok-ification of Twitch is nearly complete. The Amazon-owned hub has announced that its Discovery feed, which arranges clips…

7 hours ago

TikTok is cleaning up the For You Page by cracking down “problematic” content

The For You Page is getting a much-needed clean. An update to TikTok's Community Guidelines introduces some "eligibility…

8 hours ago

Ahead of Brandcast, YouTube brings more targeting to Shorts ads

YouTube is adding new controls to Shorts ads. With four weeks to go until the annual YouTube Brandcast in…

10 hours ago

Creators on the Rise: Iain Ward is going to run a marathon on all 7 continents–in just 7 days

Welcome to Creators on the Rise, where we find and profile breakout creators who are…

1 day ago

Nick DiGiovanni orders up representation deal with WME

WME has partnered with the king of short-form cooking videos. The Beverly Hills-based agency has signed Nick…

1 day ago