Acquisitions

• Gamer lifestyle brand Razer acquires streamer platform StreamElements
• Fox’s $22 billion Roku acquisition makes it the king of the FAST lane. What’s next?

  After Fox paid a reported $22 million to acquire Roku, the media company now controls two of the biggest AVOD platforms.

  
• Accenture’s acquisition of Whalar brings a global consulting firm into the creator economy

  Consulting firm Accenture is acquiring Whalar's social and creator agency, which will slot into the Accenture Song marketing division.

  
• Creator firm Fixated continues acquisition streak by scooping up the Studio71 network

  Creator management firm Fixated has acquired a well-known creator network in the form of Studio71's North American operations.

  
• Bent Pixels’ $23 million acquisition of Sunny State Agency begets multiformat creator powerhouse
• Publicis Groupe entered the creator space with a $500M Influential acquisition. Now it’s picking up Captiv8 too.