Acquisitions

• Accenture’s acquisition of Whalar brings a global consulting firm into the creator economy
• Creator firm Fixated continues acquisition streak by scooping up the Studio71 network

  Creator management firm Fixated has acquired a well-known creator network in the form of Studio71's North American operations.

  
• Bent Pixels’ $23 million acquisition of Sunny State Agency begets multiformat creator powerhouse

  Long-active creator economy company Bent Pixels has acquired Sunny State Agency, which is best known for its prowess on Snapchat.

  
• Publicis Groupe entered the creator space with a $500M Influential acquisition. Now it’s picking up Captiv8 too.

  Financial details of Captiv8's acquisition are not being released, but Publicis said the company (like Influential) will continue operating independently, but under the close umbrella of its Connected Media unit. Captiv8 CEO Krishna Subramanian will remain in charge.