Acquisitions

• Fox’s $22 billion Roku acquisition makes it the king of the FAST lane. What’s next?
• Accenture’s acquisition of Whalar brings a global consulting firm into the creator economy

  Consulting firm Accenture is acquiring Whalar's social and creator agency, which will slot into the Accenture Song marketing division.

  
• Creator firm Fixated continues acquisition streak by scooping up the Studio71 network

  Creator management firm Fixated has acquired a well-known creator network in the form of Studio71's North American operations.

  
• Bent Pixels’ $23 million acquisition of Sunny State Agency begets multiformat creator powerhouse

  Long-active creator economy company Bent Pixels has acquired Sunny State Agency, which is best known for its prowess on Snapchat.

  
• Publicis Groupe entered the creator space with a $500M Influential acquisition. Now it’s picking up Captiv8 too.