Homepage Feature

YouTube TV Unveils $20 ‘4K Plus’ Add-On Package, Sports-Specific Features Ahead Of Olympics

Ahead of the Olympics kickoff next month, YouTube TV is releasing a series of new features, including a 4K add-on package, as well as 5.1 Dolby Audio, which is gradually rolling out for free to all members.

4K Plus, priced at $20 per month — though an introductory offer is currently available for $10, with the first month free — has been in tests since earlier this year, YouTube says. The add-on package also includes a portable DVR of sorts, enabling users to save library recordings to their phones or tablets for offline viewing, as well as unlimited streams at home. (The basic YouTube TV package includes three simultaneous streams).

5.1 Dolby Audio will start rolling out to select devices in coming weeks, YouTube says, and provides a movie theater-like viewing experience with surround-sound.

Subscribe for daily Tubefilter Top Stories

Subscribe

At the same time, YouTube TV is introducing new features specifically targeting sports viewers ahead of the Olympics, including the ability to jump to specific sports moments within a DVR recording. This ability was introduced for news content late last year, YouTube says, but now users will also be able to search for sports moments within their DVR libraries, including by league, team, individuals’ names, or tournament. Finally, a by-country medal counter will track Olympic wins in real-time.

This isn’t the first time that YouTube TV has introduced sports-specific viewing features. The platform previously rolled out options to view real-time game stats, important plays, live scores and standings from across a league, and more.

Share
Published by
Geoff Weiss

Recent Posts

WME’s new Creator Labs launched Haaland’s YouTube channel. It’s planning to repeat that success.

Months before Manchester City striker Erling Haaland went megaviral during the 2026 World Cup, WME…

3 days ago

Slow Ventures is investing in creators’ “cults”

Slow Ventures cofounder Sam Lessin says his company is investing in cults. "I think we're…

3 days ago

Have you heard? MrBeast’s Shark Tank spot, Minecraft goes after Roblox, and a robo racoon gets us in the mood for spooky season

Each week, we handpick a selection of stories to give you a snapshot of trends,…

3 days ago

The last thing creators add, the first thing viewers notice: Why Adobe is introducing music, speech, and sound effect generation to Firefly

In 2023, Photoshop developer Adobe jumped into generative AI with its launch of Firefly. Firefly…

3 days ago

Live Nation is capitalizing on the creator economy with a new firm

Ticketmaster parent Live Nation is getting into the creator biz. The publicly traded multinational corp,…

4 days ago

Netflix gets a bite of ‘Chicken Shop Date’

Netflix is getting a bucket of Chicken Shop Date. Amelia Dimoldenberg's long-running flirty-casual interview series…

4 days ago