Nerf To Host TikTok Tournament With Teams Captained By FaZe Rug, Crissa Ace, More

Hasbro-owned Nerf has announced today a TikTok tournament, whereby fans will be able to compete for a $15,000 cash prize — and an all-expenses-paid trip to VidCon in October.

Nerf has tapped four creators to headline teams to compete in the so-called Nerf TikTok Tourney, which will be hosted by former pro skier and comedian Billy Mann. They are: gamer/vlogger FaZe Rug, Harlem Globetrotter Crissa Ace, musician Drew Dirksen, and scooter creator Corey Funk.

Users can apply to compete on one of theses teams by submitting videos showcasing their energy and confidence in creative ways — with no Nerf blasters required. Submissions, from June 25 to July 1, must use provided Nerf music (see embedded video below) and tout the hashtag #NerfHyperTourney in order to be eligible.

Subscribe for daily Tubefilter Top Stories

Subscribe

A total of eight winners will be selected to compete in the tournament under the auspices of

the four aforementioned creators in four teams of three. Beginning on Sept. 24, teams will compete in three challenges focused on speed, accuracy, and living the Nerf lifestyle. Videos will live on the Nerf TikTok account and winners will be selected by viewers, in terms of whoever garners the most ‘likes’.

The tournament arrives after Nerf announced its first-ever chief TikTok officer, Nerf superfan Sophie Jamison, in April. Jamison was selected after the iconic toy brand put out a call to the creator community at large. In her newfangled role, Jamison is being paid $10,000 per month for three months — ending in June — to create 10 to 12 approved Nerf-related TikTok videos on a monthly basis.

You can check out an introductory video for the Nerf TikTok Tourney featuring Mann below, and read the tournament’s rules in full right here:

@nerfWant $ & VidCon tix? GO HYPER MODE! Use ##NerfHyperTourney + this sound to enter the battle! Link in @nerf bio 4 rules! ##NerfPartner 18+ US only.♬ Nerf Hyper Tourney Theme – Nerf
Share
Published by
Geoff Weiss

Recent Posts

Billion Dollar Boy launches biz dev community for creators with flagship location in London

Influencer marketing agency Billion Dollar Boy is launching a new membership community that's "dedicated to…

28 mins ago

Millionaires: Giulia Amato on faith, finding her niche, and getting up at 4 a.m.

Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…

4 hours ago

Creators on the Rise: Celestial Sylvia reads the danger all around us

Welcome to Creators on the Rise, where we find and profile breakout creators who are…

23 hours ago

TikTok, UMG re-up licensing agreement, bringing artists like Bad Bunny back to the app

TikTok and Universal Music Group (UMG) have settled their dispute. The two parties have agreed on a…

1 day ago

TikTok is bringing “tentpole moments” to its premium ad product Pulse Premiere

Amidst political turmoil in the U.S. and abroad, TikTok addressed brand and agency representatives at the 2024 NewFronts.…

1 day ago

With 500,000 sellers in the U.S. alone, TikTok touts the safety features of its Shop

Amidst a chaotic week at TikTok, the app took some time to acknowledge its growing community…

2 days ago