YouTube is testing a new tool that would make videos more seamlessly accessible to users who speak different languages than their favorite creators.
A YouTube spokesperson confirms to Tubefilter that the platform is piloting a new feature among a small group of creators that allows them to upload multiple ‘Audio Tracks‘ to a single video — which viewers can then toggle between.
For creators who are part of the test, an Audio Track option appears in video settings — by tapping the three vertical dots at the top of mobile screens, or by clicking the settings wheel on desktop. From there, viewers can choose between different languages — English or Spanish, for instance — and the video will be dubbed accordingly.
One creator who is a part of the test is Jimmy ‘MrBeast’ Donaldson, who noted on Twitter that his latest video offers a Spanish dubbing option.
YouTube tells Tubefilter that the different Audio Tracks must be uploaded by creators — they’re not furnished by the platform and they’re not autio-generated, in the way that written caption scan be. YouTube did not respond to request for comment about how many languages are currently available. The company says that it is considering rolling out Audio Tracks more broadly pending user feedback.
YouTube says that, on average, two-thirds of a creator’s viewers hail from a different country than their own. To make videos accessible, the platform currently offers two video translation options: the ability for viewers to add their own captions, or to use automatic captions that harness Google’s speech recognition technology. In something of a polarizing move, the company shuttered an option to have captions contributed by community members last September.
MrBeast continues to show us that he's in a league of his own as far as…
Issa Rae's new company wants to hook up creators and brands for "deeper relationships" beyond…
MrBeast is reportedly ending his exclusive relationship with management company Night. Two people familiar with…
Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…
Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…
Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…