Audible

Google Shutters Stadia Game Dev Studio, Will Focus On Distribution And Tech

Just over a year after launching cloud-based gaming project Stadia, Google has shuttered the platform’s internal game development studio and will focus on making technology, not titles.

“With the recent successful launch of Cyberpunk 2077 on Stadia, gameplay on all types of devices, including iOS, growing our slate of YouTube integrations, and our global expansions, it’s clear that Stadia’s technology has been proven and works at scale,” Stadia GM/VP Phil Harrison said in an official blog post.

However, he added, “Creating best-in-class games from the ground up takes many years and significant investment, and the cost is going up exponentially.”

Subscribe for daily Tubefilter Top Stories

Subscribe

As such, Google is closing down Stadia Games & Entertainment, which had an undisclosed number of staffers working out of studios in Los Angeles and Montreal.

Per Harrison, “most” of the studio’s team “will be moving on to new roles.” It’s not clear if those roles are internal or external. The studio’s head, Ubisoft Toronto

founder Jade Raymond, is leaving Google.

Stadia will spend 2021 “expanding our efforts to help game developers and publishers take advantage of our platform technology and deliver games directly to their players,” Harrison said. “We see an important opportunity to work with partners seeking a gaming solution all built on Stadia’s advanced technical infrastructure and platform tools.”

After Stadia launched to a lukewarm reception where many reviewers criticized its relative lack of titles, Google bulked up its library by adding 120 games in 2020. Ten of those were exclusive, and it’s likely a number of Stadia’s future offerings will be, too: Google could be setting the platform up as a kind of YouTube for games that provides creators with a place (and an eye-catching set of features) to upload, disseminate, and monetize their content with Google’s broad user base.

Share
Published by
James Hale
Tags: googlestadia

Recent Posts

After hosting another hit concert, Roblox gets more music rights for creators

Roblox wants to be more than just a game-building platform. It wants to become the place…

2 hours ago

YouTube Premium subscribers will get Peacock for free thanks to a first-of-its-kind deal

YouTube is the U.S.'s biggest streaming platform. And while some competitors are out to beat…

20 hours ago

MIPCOM Cannes is bringing in microdramas

When we chatted with MIPCOM Director Lucy Smith in January about the long-running TV trade…

21 hours ago

How do you sell perfume to men? Jean Paul Gaultier is doing it on Twitch.

As the "enfant terrible" of haute couture, Jean Paul Gaultier has given us Madonna's cone bra, the…

1 day ago

Have you heard? MrBeast ties the knot and Theorist Media pushes for a union.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

4 days ago

YouTube adds “one of the most requested features” on Shorts: Custom thumbnails

In a tweet published on July 24, YouTube CEO Neal Mohan delivered an announcement many creators…

4 days ago