Categories: TikTok

TikTok Predicted To Hit 1 Billion Users In 2021

TikTok will have more than one billion users in 2021, according to analytics firm App Annie.

The firm led its annual list of predictions with the shortform video app, saying that based on TikTok’s growth trajectory, it will hit 1.2 billion monthly active users on iOS and Android by the end of next year.

“TikTok has seen sharp growth in active users by amassing a sizeable global footprint in 2020—nearly tripling in size since 2018,” the firm wrote in its report. “In 2021, we expect TikTok to not only achieve a coveted spot in the 1 billion monthly active users club, but to sail straight past to 1.2 billion.”

Other apps in the “club” including YouTube, Facebook, Instagram, WeChatWhatsApp, and Facebook Messenger, App Annie said.

Of course, it’s impossible to look at predictions for TikTok without noting that its Trump administration-set deadline to find a new owner is tomorrow, and as far as we know, it hasn’t signed a deal with Oracle or another new parent. Being banned in the U.S. would certainly affect expected gains in active users, but considering

the Trump administration (a) seems a little preoccupied currently, and (b) is about to not be a thing anymore, TikTok might see the deadline come and go without any official action taken to remove it from app stores. Incoming president Joe Biden hasn’t commented on whether his administration will also pressure ByteDance to divest TikTok’s U.S. operations.

App Annie also highlighted TikTok as the No. 2 non-gaming app globally when it comes to amount of money users spend through in-app purchases each money. This is unique, it explains: “Many of the most used social media apps don’t break into the top consumer spend charts, as they primarily monetize from ad revenue.”

It points to Coins, TikTok’s virtual tipping currency, as the driver of users’ unusual spend. Other video platforms like YouTube, Twitch, and Facebook also have virtual currencies that are awarded to streamers in real-time, too, but App Annie indicates the larger amount TikTok users spend on Coins by comparison is “a testament to the breadth and depth of engagement for its user base.”

Share
Published by
James Hale

Recent Posts

Twitch Reaches Licensing Detente With National Music Publishers Association

Twitch has reached an agreement with the National Music Publishers’ Association (NMPA) to work on…

6 hours ago

Creator-Owned Streaming Service Nebula Just Scored Its First Investment At A $50+ Million Valuation

Creator-owned streaming service Nebula, which bills itself as a “thoughtful expansion pack for YouTube,” has…

8 hours ago

Digital Brand Architects Names Ernest James SVP Of Special Projects

Digitala Brand Architects (DBA), the UTA-owned digital talent management agency focused on lifestyle influencers, has…

11 hours ago

American Eagle Launches Student Athlete Influencer Program After NCAA Relaxes Rules

Youth-skewing retailer American Eagle has recruited a team of student athletes -- among them USC…

13 hours ago

YouTube Unveils Star Author Slate For First Season Of ‘BookTube Jr.’

YouTube has unveiled the author roster for BookTube Jr., a made-for-preschoolers version of its popular…

1 day ago

TimTheTatman Joins Esports Org ‘Complexity Gaming’

Beloved gamer Tim ‘TimTheTatman’ Betar has joined Complexity Gaming. Complexity is co-owned by Jerry Jones,…

1 day ago