The Biden/Harris campaign is using a custom Fortnite map to teach young voters about key parts of the Democratic platform.
On Oct. 30, Joe Biden and Kamala Harris’ camp debuted Build Back Better with Biden, a custom, adventure-style, in-game map where players complete a range of challenges related to historically Black universities, clean energy, and environmental conservation.
“With voting underway and days until Election Day, we are continuing to meet people everywhere they are online and offline,” Christian Tom, director of digital partnerships for the campaign, told Mashable. Their goal with the map is “engaging players in a substantive, approachable, and fun way to reach and mobilize voters,” he added.
Per Mashable, the map’s challenges are thus:
Finishing all the challenges takes around 20-30 minutes. While they’re running around, players will see signs within the map urging them to get voting information via makeaplan.com (a Democratic National Committee-funded voter action site) or support the Biden/Harris bid by texting “Fortnite” to 30330 (the number for their “Team Joe” campaign).
Build Back Better with Biden is one of many user-generated, non-combat locations available in Fortnite’s Creative mode. Players can access this mode and the maps within it by selecting it in the matchmaking lobby.
This is the Biden/Harris campaign’s second time squadding up with gamers; in September, they rolled out a line of yard signs for Animal Crossing: New Horizons players. And they aren’t the only Democrats connecting to internet denizens: Sen. Alexandria Ocasio-Cortez (D-N.Y.) launched her own Twitch channel last month by streaming hit game Among Us with popular digital creators.
Election Day is tomorrow, Nov. 3.
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