Digital Multi-Threat Lele Pons Signs With CAA

Digital multi-threat Lele Pons has signed with a new talent agency, CAA, which will represent her in all areas of her career, Variety reports.

The 24-year-old, who rose to fame on Vine, parlayed her success onto YouTube (16.8 million subscribers) and Instagram (41.5 million followers), where she is best known for sharing comedy sketches and music videos. Most recently, Pons released a YouTube docuseries titled The Secret Life Of Lele Pons, in which she revealed her battles with Tourette syndrome and obsessive-compulsive disorder. She also launched a Spotify-exclusive podcast called Best Kept Secrets in August, where she chats with anonymous callers about juicy secrets.

In terms of music, Pons is signed to Universal Music Group

imprint 10:22 pm. She has released several hit singles to date, including a duet with fellow creator Matt Hunter called “Dicen,” as well as her debut solo single “Celoso.” Her most recent track is the duet “Se Te Nota” with the Puerto Rican rapper Guaynaa.

Pons is signed to Shots Studios — the digital talent management and production studio co-founded by fraternal entrepreneurs John and Sam Shadidi, which also reps fellow YouTube luminaries like Anwar Jibawi and Jake Paul.

Pons was previously repped by WME.